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Why do we need Drive if we’ve already got a Youtube video embedded in our page?

1 June 2017 driveadmin Leave a comment Uncategorized

One of the questions that I get asked is “why do I need Drive if I’ve already got a Youtube video embedded in my page?”

It’s very understandable why someone would ask this, and here are a few different answers that will hopefully provide some answers and insights.

Making video the star attraction, not just one element in a busy webpage

A video embedded on a page is just one element within the page. And sometimes space on any given webpage can be limited. We had a client who previously was only able to place a video at the bottom of their category page and this significantly impacted the engagement and number of views that the video received. The video couldn’t be placed above the fold in a prominent position, and the net result was a poor numbers of views from a great and expensively produced video.

A Drive Mediabox positions your video as part of a centre-screen overlay; a featured focus of attention. The visitor doesn’t have to find the video in your page and you don’t have to worry about where the video is placed on the page.

Speed of change and deployment challenges

With constant new content creation requirements web developers are busier now than ever, and oftentimes all requests are placed in a development queue. So getting your new video to appear on a page can be a waiting game dictated by other prioritised projects. And the needs of other departments.

With constant new content creation requirements web developers are busier now than ever, and oftentimes all requests are placed in a development queue. So getting your new video to appear on a page can be a waiting game dictated by other prioritised projects. And the needs of other departments.

We can build a Mediabox for you that’s ready to go live in as quickly as 24 hours. And you only need to embed our simple code in your page once. Need to make changes to the existing Mediaboxes and/or add new Mediaboxes? No problem! It’s all controlled from our Dashboard. So no more delays and instant changes and additions in minutes, not days, weeks or months.

What do you want your video to do?

This is one of the fundamental questions that we ask our clients. If you use informational videos to inform or educate your visitors you may not want or need them to take immediate next steps. But if you want your video to compel your visitor to buy something, or take an immediate next step action then your video strategy can now be as simple as…….

Watch this, do this.

Our clients wanted a way to feature a video with a simple call to action that made it easy for their visitors to benefit from the engagement that video provides, and then be able to take an immediate next step.

 

 

 

 

 

 

 

 

 

 

 

 

 

In essence, Video + Action step. A Drive Mediabox brings it all together and is instantly deployable in 24 hours.

I hope that this has provided some answers and insights to this question.

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